Organisations that do not have relationship management, but have heard interesting stories about it. This type of organisation does not (yet) spend money and time on relationship management.
What phase is your organisation’s relationship management in?
The 5 stages of relationship management maturity
Relationship management is new
Organisations without structured relationship management, but with a few successful networkers. In this type of organisation, some employees are committed to building and maintaining relationships.
Organisations with multiple elements of relationship management, such as the organisation of networking events, a CRM to support networking and employees dedicated to networking. In this type of organisation, time and money is spent on relationship management, but an integrated approach, however, is still lacking.
Result oriented relationship management
Organisations with integrated relationship management that is aimed at achieving results. In these organisations, time and money are freed up for relationship management and relationship management is part of the daily processes. Various people in the organisation are involved in relationship management, but building and maintaining an authentic long-term reciprocal relationship is not (yet) part of the culture.
Organisations with integrated relationship management aimed at building purposeful and authentic mutual relationships for the long term – not only between individuals but also within the organisation. Relationship management is not (only) instrumental, in this type of organisation authentic relationships are maintained; the interests of others are just as important as one’s own interests.
This post is also available in: Dutch