Strategy
The translation of the organisation’s overall strategy into a Relationship Management Strategy provides focus; access to which networks is needed to achieve our strategy?
What is relationship management:
The approach which intends to create positive and constructive relationships with those selected stakeholders who can support the organisation achieving its strategic ambition. A good relationship with the right stakeholders is necessary to achieve the strategic ambitions of an organisation.
Professional relationship management ensures that a network contributes to the achievement of an organisation’s targets, providing access to the right networks and creating mutual relations with the right people.
Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
The development of professional relationship management requires a holistic and comprehensive approach. Structuring the entire relationship management from strategy to implementation comprises:
The translation of the organisation’s overall strategy into a Relationship Management Strategy provides focus; access to which networks is needed to achieve our strategy?
Mapping and analysing the stakeholders, intended to obtain focus; who are our main stakeholders? And how well do we know them?
Making sure we are spending our (scarce) personal attention with the right people in the right networks; managing relationships.
Internally organised as a modern network organisation with networkers, networking teams and those who support the (network) process.
An up-to-date CRM with information about the stakeholders is internally available.
The development of the right networking skills and measurably effective networking meetings.