What is relationship management - read here the vision of ISRM

What
is
relationship
management?

Relationship management aims to establish positive and constructive relationships with pre-defined stakeholders

A good relationship with the most valued stakeholders is necessary to achieve the strategic ambitions of an organisation. Professional relationship management ensures a sustainable, reciprocal relationship.

The development of professional relationship management strategy is new and complex for many organisations. Achieving (strategic) objectives with the help of professional and modern relationship management requires a holistic and integrated approach:

Relationship management strategy
The development of a specific relationship management strategy: is it clear how relationship management will help to achieve strategic goals?
Internal responsibility
Achieving clarity around the specific roles, tasks, responsibilities of everyone involved (internally) in relationship management. For example, who are the networkers? Are there networking teams in place? Who is responsible for coordinating relationship management?
Tools
The availability of effective relationship management tools such as CRM, a networking toolkit and networking events.
Stakeholders
A structured approach to the amount of time dedicated to prioritised external stakeholders.
Networking
The development of strong networking skills among the networkers and the implementation of effective and measurable meetings with the (external) stakeholders.