The Institute of Strategic Relationship Management (ISRM) provides support for the (further) development of a professional relationship management. Our expertise help organisations in the transition to a modern and effective network organisation that employs a purposeful and structured relationship management policy.
Professional relationship management ensures that a network contributes to the achievement of an organisation’s targets, providing access to the right networks and creating mutual relations with the right people.
This vision is also the basis of our training programmes aimed at professionals in the modern network organisations; those who are responsible for the management and development of network management within organisations.
ISRM was founded ten years ago by Jean Paul Wijers of the Protocolbureau. In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol management enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.
Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
How do you create a network that fully supports the organisation’s targets? How do you build bridges between the different internal and external stakeholders? How can you make your relations profitable? And, predominantly, how can you orchestrate these networks?
The holistic and comprehensive approach of ISRM ensures that a network makes a tangible contribution to achieving the targets. It is based on structuring the entire relationship management; one policy from strategy to implementation.
This policy comprises the development of a strategy specifically for the relationship management, management by tangible results (the Return-on-Relationship), the right approach for the complex management of relationships (the relationship management plan), a clear internal responsibility for the relationship management among the networkers, networking teams and those in charge of the networking process, the use of effective tools such a modern CRM, the right supervision for the transition to a modern network organisation and the development of the right networking competencies and measurable, effective meetings.
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