ISRM provides support for all aspects of professional relationship management
Our expertise helps organisations to implement modern and effective networking strategies that are supported by a purposeful and structured relationship management policy.
Implementation of relationship management
Many organisations are transitioning to a more flexible approach to networking, with the aim of improving collaboration – both internally and externally. A strong and valuable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
ISRM’s holistic and comprehensive approach ensures that a network makes a tangible contribution to achieving targets. From strategy to implementation, all relationship management is structured around one policy. This includes:
Development
relationship management strategy
Is there a specific relationship management strategy in place? Is it clear how relationship management will help to achieve strategic goals?
Which stakeholders are prioritised, and how are they prioritised?
How are we interacting with prioritised stakeholders?
Is there clarity around the specific roles, tasks and responsibilities of everyone involved (internally) in relationship management? For example, who are the networkers? Are there networking teams in place? Who is responsible for coordinating relationship management?
Are there effective networking tools in place? For example a CRM system and a networking toolkit, as well as structured methods of measuring progress/success with external stakeholders?
Foundations for the
networkers/ relationship managers
Is there a relationship management structure for designated networkers to follow? Does it ensure that time is spent evenly and effectively with prioritised external stakeholders?
Training
networkers/ relationship managers
What are the individual goals of the internal networkers? How do these goals align with the relationship management strategy?
Which stakeholders are prioritised for specific networking activity and focussed relationship management, and how is that decided?
How much time, and by whom, is spent with these external stakeholders? Where are there overlaps or gaps? Which networks should we be active in?
What is success? How are our relationship management efforts measured?
IMPLEMENTATION RELATIONSHIP MANAGEMENT – WHO IS IT FOR?
ISRM works with government, business and the non-profit sector, supporting those who have responsibility for their organisation’s networking activity.
IMPLEMENTATION RELATIONSHIP MANAGEMENT – WHO ARE WE?
The implementation of a new relationship management is supervised by the experts at ISRM, who are also authors of the book Managing Authentic Relationships. In addition, experts from the ISRM network provide sessions on the practice of modern relationship management.
IMPLEMENTATION OF RELATIONSHIP MANAGEMENT – HOW WE WORK?
The implementation of new relationship management consists of four phases:
- Phase 0: What are the objectives of this new relationship management? When is this project successful?
- Phase 1: Developing a relationship management strategy.
- Phase 2: Developing and establishing foundations for the networkers.
- Phase 3: Training the networkers.
In phase 0, 1 and 2, we support a core team of your organisation’s most relevant internal stakeholders. Modern networking theories are explored, and effective new strategies implemented. Our approach is customised to meet your organisation’s needs: we conduct a personalised scan to assess your current networking strategies, and then provide targeted recommendations for areas of improvement, development and measurable growth.
Phase 3, the training, usually consists of three training days. During the sessions we review and discuss progress, leading the team of networkers through the necessary steps to further professionalise their own relationship management.
After this in-depth four-phase process, fully bespoke and new relationship management strategy is well underway for your organisation.
INTERESTED?
This post is also available in: Dutch
Social
