Strategy
A strategy specifically developed for the relationship management.
How to build relationships in these challenging times? Will online replace offline networking? Are we spending our valuable time with the right people? How to ensure a strong network at C-level? How to obtain maximum results from our CRM? How to improve our internal cooperation? How to make sure our networking activities support our strategic goals?
Develop relationship management:
A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex. In the near future, a professional relationship management will become even more important in organisations.
ISRM provides support for the (further) development of a professional relationship management; our expertise help organisations in the transition to a modern and effective network organisation that employs a purposeful and structured relationship management policy.
Professional relationship management ensures that a network contributes to the achievement of an organisation’s targets, providing access to the right networks and creating mutual relations with the right people.
Our unique vision on modern relationship management is described in the book Managing Authentic Relationships; Facing New Challenges in a Changing Context, published by Amsterdam University Press.
DEVELOP RELATIONSHIP MANAGEMENT – OUR VISION
Many organisations are currently undergoing the transition to a more flexible network organisation aimed at improving collaboration, both internally and externally. A solid and profitable network is one of the key prerequisites for (business) success, but the development of professional relationship management is new and complex.
How to online and offline build relationships? How to make sure we are spending our valuable personal attention in the most valued networks, needed for the achievement of our strategic goals? How to ensure the information obtained from our networking activities is shared in the organisation? How to measure our investment in relationship management?
The holistic and comprehensive approach of ISRM ensures that a network makes a tangible contribution to achieving the targets. It is based on structuring the entire relationship management; one policy from strategy to implementation. This policy comprises:
Results
Results obtained from the investment in relationship management; the Return-on-Relationship.
Management
Spending our valuable time with and giving our personal attention to the most valued stakeholders in the most valued networks; the management of relationships.
Responsibility
Internally organised as a modern network organisation in networkers, networking teams and those supporting the networking process.
CRM
An up-to-date CRM with information about the stakeholders is internally available.
Networking
Strong networking competencies and measurable, effective online and offline networking meetings.
ISRM offers customised relationship management consultancy and/or training, fully aligned with the unique culture and situation of your organisation:
ONE-OFF RELATIONSHIP MANAGEMENT TRAINING
The tailor-made training programmes of ISRM are inspiring and interactive. In addition to an explanation of our unique vision on relationship management, our training programmes consist of real-life business cases, discussions and/ or group assignments.
THE DEVELOPMENT OF A (NEW) RELATIONSHIP MANAGEMENT
After an intensive scan of the current situation, a group of the most relevant internal stakeholders are guided through the concrete steps needed to further professionalise relationship management. In close coordination a plan will be dealt with and the implementation of the new relationship management will be executed.
This post is also available in: Dutch
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