A book about building and managing a strong network of reciprocal professional relationships
In an increasingly interconnected world, relationship management is an essential skill for an organisation’s success. It also makes valuable and measurable contributions to achieving strategic goals.
The chapters of the book
Managing Authentic Relationships: Facing New Challenges in a Changing Context
- Chapters 1 and 2: An explanation of what reciprocal relationships and meaningful networks are, and why it is so important for organisations to know the right people.
- Chapter 3: Developing a tailor-made networking vision; why an organisation should understand the importance of their networks and relationships.
- Chapter 4: The strategy of relationship management; transitioning from general organisational goals to specific relationship management goals.
- Chapter 5: Mapping the external stakeholders, and exploring other valued participants in your wider network.
- Chapter 6: The implementation of a relationship management strategy as part of a wider relationship management plan.
- Chapter 7: How data can be used in steering, monitoring, and improving relationships.
- Chapter 8: Exploring the economics of relationship management through calculating the returns from relationships.
- Chapter 9: The element of performance in strategic relationship management.
- Chapter 10: The internal responsibility for and implementation of relationship management, including assigning networks with networkers, networking teams and networking managers.
- Chapter 11: Bringing about change in organisations; the implementation of professional relationship management when it is a new concept.
- Chapter 12: Providing effective support for employees and colleagues who are networking.
- Chapter 13: How to organise effective networking events with measurable results.
The authors of ‘Managing Authentic Relationships’:
Jean Paul Wijers
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