Programme day 1 (Monday)

Introduction:

  • What is strategic relationship management?
  • What are good examples of professional relationship management?

Workshop ‘relationship management strategy development and the management of relationships’:

  • Developing a relationship management strategy.
  • Identifying the stakeholders.
  • Calculating the (economic) value of relations: the Return on Relations.
  • The complexity of the management of relations.
  • Big data and relationship management.
  • Relationship performance management.

Relationship management in practice:

  • What are good examples of professional relationship management?
  • Developing networking skills.
  • Organising measurable effective network meetings.

Programme day 2 (Tuesday)

Masterclass ‘the importance of professional relationship management’:

  • What are relations, what are networks?
  • Why are relations and networks essential to (business) success?
  • Relational leadership.
  • Developing a network vision.

Workshop ‘relationship management strategy development and the management of relationships’ (continue).

Relationship management in practice (continue).

Programme day 3 (Wednesday)

Masterclass ‘the importance of professional relationship management’ (continue).

Workshop ‘relationship management strategy development and the management of relationships’ (continue).

Relationship management in practice (continue).

Programme day 4 (Thursday)

Masterclass ‘the importance of professional relationship management’ (continue).

Workshop ‘the management of relationships’:

  • Internal responsibility for and implementation of relationship management.
  • The transition to a modern network organisation.
  • Developing networking competencies.

Relationship management in practice (continue).

Programme day 5 (Friday)

Masterclass ‘the importance of professional relationship management’ (continue).

Workshop ‘the management of relationships’ (continue).

End of day 5: diploma award ceremony

Keep on reading: practical information

This post is also available in: Dutch